Building Trust Through Brand Identity in Medical Research AI
Miami FL
Brand & Web Designer
Healthcare AI / SaaS
Logo, Brand Guidelines, Visual System, Landing Page
6 weeks - Shipped
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Positioning a Medical AI Startup for Enterprise Trust
As a new healthcare AI product, Linqy needed a brand identity that balanced innovation with trust to resonate with medical professionals and enterprise clients. I designed a cohesive brand system—including the logo, color palette, typography, and guidelines—to position Linqy as a credible, modern solution for clinical research teams.
Setting the direction for a trustworthy yet innovative brand
A Visual Foundation for Trust, Clarity, and Clinical Precision
The logo blends geometric structure with organic flow inside a circular form, creating a clean and versatile mark. The “L” serves as a stable foundation, while the abstract bird represents clarity, guidance, and confidence in clinical decision-making.
A Balanced Mark for Connection and Clarity
The final logo combines geometric structure and organic forms within a circular frame, creating a versatile, modern mark. The “L” represents Linqy’s reliable backbone, while the abstract bird conveys clarity, guidance, and trust. Its simplicity ensures it scales seamlessly across product interfaces, digital touchpoints, and print applications.
Lessons in Healthcare Brand Strategy
Through this project, I learned the importance of deeply understanding a healthcare startup’s vision and goals. I researched the clinical AI space and actively listened to the founders to capture what Linqy wanted to achieve. This guided every design decision, ensuring the brand identity communicates trust, precision, and clarity while resonating with both medical professionals and enterprise clients. The experience reinforced that effective branding in healthcare requires balancing innovation with reliability to build confidence among users.
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